Elderberry demand is surging globally, particularly in the health and wellness sector, driven by its recognized immune-boosting and antioxidant properties. The market is projected to reach $349.84 million by 2030, growing at a CAGR of 5.66%, according to GII Research. This growth is fueled by increasing consumer awareness of preventive health measures, the preference for natural and organic products, and the rising demand for functional ingredients in foods, beverages, and cosmetics.
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Key Factors Driving Demand:
Immunity Boosting:
Elderberry is widely recognized for its potential to support the immune system, making it a popular ingredient in supplements and functional foods.
Antioxidant Properties:
The high antioxidant content in elderberries contributes to their appeal as a natural ingredient for promoting overall health and well-being.
Natural and Organic Trend:
Consumers are increasingly seeking natural and organic products, and elderberry fits well within this trend, especially in the supplement and food and beverage industries.
Functional Ingredients:
There is a growing demand for functional foods and beverages that offer added health benefits, and elderberry is increasingly being incorporated into these products.
Cosmetic Applications:
Elderberry extracts and oils are also finding their way into cosmetic formulations, particularly in products focused on skin health and anti-aging.
COVID-19 Impact:
The pandemic significantly boosted the demand for elderberry, particularly in supplements, as consumers sought ways to support their immune systems.
Market Growth:
Supplements:
The elderberry supplements market is estimated to reach $700.53 million by 2030, with a CAGR of 6.81%.
Extract:
The elderberry extract market is projected to reach $605.2 million by 2034, with a CAGR of 6.1%, according to Fact.MR.
Global Market:
The global elderberry market is expected to grow by $349.5 million between 2025 and 2029, at a CAGR of 7.6%, according to Technavio.
Regional Trends:
North America:
Projected to hold a significant share of the global elderberry market, particularly in the US and Canada.
Europe:
Germany, the UK, Italy, and France are key markets for elderberry products.
APAC:
China, India, Pakistan, and Japan are also significant markets for elderberry.
Japan and South Korea:
Demand for elderberry extract is expected to grow at a CAGR of 6.6% and 6.9% respectively through 2034.
Future Outlook:
The elderberry market is expected to continue its growth trajectory, driven by the ongoing demand for natural health products, functional ingredients, and the expanding applications of elderberry in various industries. The market is also likely to see continued innovation in product development, with new forms of elderberry extract and value-added products entering the market.
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