High market demand:
Blueberries are considered a premium fruit with rising consumer demand in urban markets and growing exports. Fresh berries fetch high prices (often ₹2,500–₹3,500+/kg), much more than traditional crops.
Blueberry farming in India is no longer just an experimental crop—it is emerging as a high-value agribusiness connecting progressive farmers directly to premium urban markets. This article explains the complete blueberry business model, starting from soil preparation and plant selection to harvesting, cold storage, branding, and supermarket supply chains.
It explores how Indian farmers can overcome challenges like acidic soil requirements, climate sensitivity, and high initial investment by using raised beds, soilless media, drip fertigation, and low-chill varieties. The piece also breaks down cost of cultivation, yield timelines, profit margins, and return on investment, offering realistic figures rather than hype.
Beyond farming, the article focuses on the commercial side—how blueberries move from farms to supermarkets, online grocery platforms, hotels, and exporters. Topics include grading, packaging, cold-chain logistics, pricing strategies, and value addition through frozen berries, jams, and nutraceutical products.
Designed for farmers, agri-entrepreneurs, and investors, this guide shows how blueberries can transition from a niche crop to a scalable business in India, turning a carefully managed field into a premium product on supermarket shelves.
Availability : Planting materials
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