By: Ginkgo GULZAR
Elderberry (Sambucus nigra and Sambucus canadensis) is a medicinally valuable plant, widely known for its immune-boosting, antioxidant, and antiviral properties. Globally, elderberry is used in syrups, jams, nutraceuticals and herbal medicine market, especially regions like Jammu & Kashmir.
In India, Himachal Pradesh, and Uttarakhand, Tamil Nadu, Karnataka, Mahrashtra and other regions has strong potential for elderberry cultivation.
The elderberry supplements market is expected to register immense growth, at
USD 1.45 billion in 2025 and slated to rise to USD 3.42 billion in 2035.
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| Superfruit Economy |
The elderberry market is growing rapidly, fueled by increasing health awareness and demand for its nutritional benefits, especially for immune health and its use in functional foods and beverages.
RelianceRetail Limited is a major importer, and cultivation is also on the rise,
although the market still relies on imported elderberries to meet the growing
domestic and export demand. Key drivers include rising consumer demand for
natural supplements, the incorporation of elderberries into various health
products like tonics, functional beverages, and skincare, and growing
e-commerce infrastructure.
Key Factors Driving the Market
Increased Health Awareness: A growing concern for immune health among Indian consumers is a significant driver for elderberry products.
Nutritional Benefits: Elderberries are rich in vitamins, antioxidants, and flavonoids, making them popular for their immune-boosting properties.
Functional Foods and Beverages: Elderberries are increasingly being used in health tonics, wellness shots, juices, and teas, expanding their reach in the food and beverage sector.
Growing E-commerce: The expansion of e-commerce platforms in India is making elderberry products more accessible to consumers.
Sustained Demand for Natural Ingredients: There is a strong and growing preference for natural ingredients and alternatives to synthetic supplements, which elderberry fulfills.
Market Dynamics in India
Imports Lead the Way: Major players like Reliance Retail Limited are significant importers, indicating a current reliance on external sources to meet demand.
Cultivation on the Rise: Despite imports, successful elderberry farming is also developing in India, suggesting a potential future for domestic supply.
Export Potential: India is also becoming a significant
supplier of elderflower and berry extracts for global markets, demonstrating a
dual role as an importer and a growing supplier.
Challenges and Opportunities
Competition: The market faces competition from other superfruits and herbal remedies.
Regulatory Compliance: Adhering to regulations and maintaining quality control are crucial factors for market growth.
Future Outlook: The market has a promising future, with ongoing research expected to uncover new applications for elderberries in various industries.
Cultivation is growing: Due to the high nutritional value of the berries.
The Jammu and Kashmir Medicinal Plants Introduction Centre in Kashmir is successfully cultivating elderberries, and seeds and frozen berries are available from suppliers within the region.
The Jammu and Kashmir Medicinal Plants Introduction Centre in Kashmir is successfully cultivating elderberries, and seeds and frozen berries are available from suppliers within the region.
The term "elderberry" can refer to several species within the genus Sambucus, Sambucus nigra (black elderberry) being a popular variety that can be grown in Kashmir.
Elderberries are found in Kashmir.
Although the famous black elderberry (Sambucus nigra) may not be native to all regions, the genus Sambucus has a wide variety of species found throughout the world, including Jammu and Kashmir.
The term "elderberry" can be associated with specific non-native varieties, leading to the misconception that it is not found in Kashmir at all. We have plants and seeds of all three types of berries available, including 1.Sambucus nigra, 2, Sambucus wightiana 3, Sambucus canadensis.
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For more details :-
PO Box No 40, GPO, Srinagar, Kashmir-JK 190001
Ph : 0195-131 0874
WhatsApp : 9858986794
Email : jkmpic@gmail.com
