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Saturday, September 20, 2025

How Elderberry Cultivation Can Boost Kashmir’s Herbal Economy


Elderberry (Sambucus nigra and Sambucus canadensis) is a medicinally valuable plant, widely known for its immune-boosting, antioxidant, and antiviral properties. Globally, elderberry is used in syrups, jamsnutraceuticals and herbal medicine market,  especially regions like Jammu Kashmir. 

In India, Himachal Pradesh, and Uttarakhand, Tamil Nadu, Karnataka, Mahrashtra and other  regions has strong potential for elderberry cultivation.

The elderberry supplements market is expected to register immense growth, at USD 1.45 billion in 2025 and slated to rise to USD 3.42 billion in 2035.
Superfruit Economy

The  elderberry market is growing rapidly, fueled by increasing health awareness and demand for its nutritional benefits, especially for immune health and its use in functional foods and beverages.

RelianceRetail Limited is a major importer, and cultivation is also on the rise, although the market still relies on imported elderberries to meet the growing domestic and export demand. Key drivers include rising consumer demand for natural supplements, the incorporation of elderberries into various health products like tonics, functional beverages, and skincare, and growing e-commerce infrastructure.

Key Factors Driving the Market
Increased Health Awareness: A growing concern for immune health among Indian consumers is a significant driver for elderberry products.

Nutritional Benefits: Elderberries are rich in vitamins, antioxidants, and flavonoids, making them popular for their immune-boosting properties.

Functional Foods and Beverages: Elderberries are increasingly being used in health tonics, wellness shots, juices, and teas, expanding their reach in the food and beverage sector.

Growing E-commerce: The expansion of e-commerce platforms in India is making elderberry products more accessible to consumers.

Sustained Demand for Natural Ingredients: There is a strong and growing preference for natural ingredients and alternatives to synthetic supplements, which elderberry fulfills.

Market Dynamics in India
Imports Lead the Way: Major players like Reliance Retail Limited are significant importers, indicating a current reliance on external sources to meet demand.

Cultivation on the Rise: Despite imports, successful elderberry farming is also developing in India, suggesting a potential future for domestic supply.
Export Potential: India is also becoming a significant supplier of elderflower and berry extracts for global markets, demonstrating a dual role as an importer and a growing supplier.

Challenges and Opportunities
Competition: The market faces competition from other superfruits and herbal remedies.

Regulatory Compliance: Adhering to regulations and maintaining quality control are crucial factors for market growth.

Future Outlook: The market has a promising future, with ongoing research expected to uncover new applications for elderberries in various industries.

Cultivation is growing: Due to the high nutritional value of the berries.
The Jammu and Kashmir Medicinal Plants Introduction Centre in Kashmir is successfully cultivating elderberries, and seeds and frozen berries are available from suppliers within the region.

The term "elderberry" can refer to several species within the genus Sambucus, Sambucus nigra (black elderberry) being a popular variety that can be grown in Kashmir.

Elderberries are found in Kashmir.
Although the famous black elderberry (Sambucus nigra) may not be native to all regions, the genus Sambucus has a wide variety of species found throughout the world, including Jammu and Kashmir.

The term "elderberry" can be associated with specific non-native varieties, leading to the misconception that it is not found in Kashmir at all. We have plants and seeds of all three types of berries available, including 1.Sambucus nigra, 2, Sambucus wightiana 3, Sambucus canadensis.
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For more details :- 
PO Box No 40, GPO, Srinagar, Kashmir-JK 190001
WhatsApp :  9858986794
Email : jkmpic@gmail.com

Thursday, September 18, 2025

Organic Mulethi Seeds: Profitable Medicinal Farming Opportunity”

Mulethi farming in Kashmir

The mulethi (licorice, Glycyrrhiza glabra) market is growing steadily, driven by demand in herbal medicine, Ayurveda, nutraceuticals, confectionery, and cosmetics.

Availability : 50,100,500 & 1000 seeds pkt
(Root/Plants also available)
WhatsApp : 9858986794
e-mail : jkmpic@gmail.com





Himalayan Angelica: The King of Spice and Aroma Unveiled

Angelica spice Kashmir

Angelica (Himalayan Angelica ) is known as the "king of spice andaroma" due to its strong, distinctive, and complex aromatic qualities, which have a powerful scent of earthy, woody, herbaceous, peppery, and sweet notes, and its traditional medicinal uses, particularly for the stomach and respiratory system. All parts of the plant, including its roots, seeds, and leaves, can be used to flavor foods, spirits like gin and Chartreuse liqueur, and for perfumery. The oil from its roots is highly prized in aromatherapy for its beneficial properties and pleasant fragrance.  

Aroma & Flavor
Complex Scent: 
Angelica possesses a powerful, green, and musky aroma with peppery top notes, herbaceous and woody undertones, and a distinct sweetness when highly diluted. 
Aromatic Applications: 
The oil and extract from the plant's roots are widely used in the perfume industry as a plant-based analogue to musk, and in aromatherapy for its revitalizing properties. 
Culinary Uses: 
The stems and leaves are candied for use in desserts and as cake decorations. Both the roots and seeds are commonly used to flavor gin and various liqueurs, contributing to their unique profiles. 

Medicinal Properties 
Digestive Aid: 
It is a well-known remedy for increasing appetite, relieving flatulence, and settling stomach ailments.

Respiratory Benefits: 
Angelica acts as a stimulating expectorant, beneficial for treating coughs and bronchitis.
Other Uses: 
Historically, it's been used for feverish conditions, wind colic, rheumatism, and certain urinary complaints.

Cultural Significance
Herbal Tradition: 
It is an ancient medicinal plant, and its usage has been well-documented on the Continent for digestive issues and chronic bronchitis. 

Availability :Plant/seed/roots
WhatsApp : 9858986794
e-mail : jkmpic@gmail.com

Wednesday, September 17, 2025

The Healing Power of Nature: Exploring Medicinal Plants Around the World

Inside Ginkgo House Pampore: Where Nature Meets Knowledge
https://jkmpic.blogspot.com

When you mention JKMPIC – Jammu, Kashmir & Ladakh Medicinal Plants Introduction Centre- Southern Kashmir, it generally refers to the Centre’s work and outreach in the Pulwama, Anantnag, Shopian, and Kulgam districts, which form the heart of Southern Kashmir region. This region is naturally rich in biodiversity, fertile soils, and a suitable climate for high-value medicinal plants.

Key Points about JKMPIC in Southern Kashmir:

·         📍 Headquarters/Presence: JKMPIC has a strong base in Pampore (Pulwama), famous for saffron, but its outreach extends to other southern districts as well.

·         🌱 Medicinal Plant Cultivation: Promotes the farming of ginkgo, artemisia, valerian, saussurea, angelica, chamomile, saffron, and elderberry, among others.

·         🏡 Community Involvement: Provides training to local farmers, women groups, and youth to cultivate medicinal plants for income generation.

·         📚 Awareness & Education: Conducts awareness programs, workshops, and campaigns on the health, ecological, and economic value of medicinal plants.

·         🌍 Conservation Role: Works on propagation and protection of endangered Himalayan herbs in southern Kashmir.

·         💼 Business & Trade: Engages in the sale of seeds, saplings, herbal teas, and extracts for national and international markets.

Southern Kashmir’s terrain and climate make it one of the best suited regions in India for introducing and expanding medicinal plant farming, which is why JKMPIC has made it a focal point.

Jammu, Kashmir & Ladakh Medicinal Plants Introduction Centre
PO Box No. 40 GPO, Srinagar, Kashmir-JK 190001
WhatsApp : 9858986794
e-mail : jkmpic@gmail.com